CAMBRIDGE ENGLISH FOR MARKETING STUDENT´S BOOK cambridge university
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed ...
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IN SEARCH OF A NEW LOGIC FOR MARKETING john wiley
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, wh...
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CAMBRIDGE ENGLISH FOR MARKETING STUDENT´S BOOK cambridge university
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed ...
Produto sob Encomenda
DIGIMARKETING john wiley
We are all DigiMarketers now' - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digi...
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DESIGN THINKING FOR STRATEGIC INNOVATION - WHAT THEY CAN´T TEACH YOU AT BUSINESS OR DESIGN SCHOOL john wiley
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a busine...
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STRATEGIC MARKET MANAGEMENT - 11TH EDITION wiley international editions
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, a...
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MARKETING OF HIGH TECHNOLOGY PRODUCTS AND INNOVATIONS - 3RD ED pearson tecnicos importados
Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses...
MARKETING - 9TH ED mcgraw hill professional
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the...
PRINCIPLES OF MARKETING - 13TH EDITION pearson tecnicos importados
Marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armst...
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