Sinopse

Broaden your students´ global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded globally, such as Brazil´s Embraer, China´s Haier, India´s Hindustan Lever, and Spain´s ZARA. Drawing upon these real-life cases, in every chapter Peng reveals penetrating managerial implications for action. Video cases, actual examples and unique global debate sections help you teach students to think independently and view today´s business challenges from a global perspective. Peng´s readable presentation is supported by a wealth of up-to-date scholarly references. The book´s comprehensive package, including the innovative CengageNOW course management system correlated to AACSB requirements, helps ensure that your students become the most effective managers possible as they learn to navigate the global business landscape guided by a true world citizen - Mike Peng.

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