Sinopse

Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry, The Product Manager’s Handbook has been extensively revised and updated for today’s changing business landscape. While product managers must flourish in many different environments--such as consumer versus business-to-business products or hierarchical versus horizontal, team-driven organizations--the techniques and tools they need for management success are remarkably similar. The Product Manager’s Handbook examines each piece of the puzzle, showing you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that works together to create satisfying products from initial design through post-purchase satisfaction.

Detalhes do produto